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Promotional products are now a major component of any corporate marketing mix. In fact many companies rely solely on promotional products to enhance existing relationships with their customers. “Relationship Marketing” is the catalyst of every successful business to business activity.

Many promotional product suppliers simply sell promotional products where as Corporate Image Marketing develops a range of items that complement strategic corporate marketing plans.

Corporate Image Marketing has the necessary expertise, experience and enthusiasm to become a valuable asset to your marketing team. Our focus is not diverted by day to day management woes that generally consume the time of senior marketing people in organisations such as yours. All too often, the sourcing and implementation of promotional activity is delegated to staff who have neither the time nor the expertise to fully assess the options and make informed choices on what best suits their requirements for a particular activity.

Corporate Image Marketing offers a full service "Corporate Merchandise Program", specialising in Multi-branch or Franchise operating organisations. The program is offered as a complete Full Service Package or as separate modules. Modules include:

  • Product design and specification.
  • Marketing, including catalogue and website design and production.
  • Stock Procurement.
  • Warehousing and Fulfillment.
  • Stock Management and Reporting.
  • Funding of inventory and debtors.

As in any specialised industry, expertise is gained over a prolonged period of quality activity within that industry. Corporate Image Marketing has been successfully servicing our national client base since 1987. With firmly established roots in the clothing industry since 1979, we have grown alongside the promotional products industry and are recognised as one of Australia’s premier providers of the complete Marketing Services package

Corporate Image Marketing have successfully implemented “Full Service” merchandising programs into the following notable Australian Corporations:

 
  • Cummins Engine Company
  • Valvoline Australia
  • Pirtek Fluid Systems -
  • DaimlerChrysler Commercial
  • ABC Learning Centres
(4yrs -500% growth)
(5 yrs – 300% growth)
(6 yrs – 700% growth)
(4 yrs – 200% growth)
(6 months)

Corporate Image Marketing has also developed merchandise ranges for other notable clients such as:

 
  • Shell Helix Racing
  • Shell Bitumen
  • Shell Oils
  • James Hardie
  • Carlton United Breweries
  • Jupiter’s Network Gaming
  • BP Truckstops

(10 years)
(7 years)
(12 years)
(10 years)
(20 years)
(3 years)
(5 years)

Our comprehensive reporting enables us to keep abreast of purchasing trends at Dealer or Branch level, and also enables your marketing team to observe first hand, the effectiveness of the use of allocated budgets for promotional activity at local market level. Our graphic design team will ensure that the integrity of your logo is maintained, whilst enhancing the brand through creative application on useful quality products. National media campaigns utilising promotional products or incentive based purchasing promotions can be comfortably supported at branch level without the need for costly oversupply at one branch whilst another is desperate for stock. Corporate Image Marketing’s renowned “Same Day Despatch” policy ensures fastest possible delivery when it’s needed most.

  

Copyright 2008